The #VisitRwanda-Arsenal sleeve-deal, a typical Western reaction and what is so wrong about it: A reply

In May 2018, Rwanda made official one of its biggest publicity deals to promote tourism: the small East-African country sponsors from now on for the following three years English football club Arsenal. While the sleeve-deal with a ‘Visit Rwanda’-print on every tricot has been celebrated across Rwanda, in the West – unsurprisingly – a shitstorm went down. A reply.



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